"Word-of-mouth marketing can be a key tool in driving ecommerce sales, and it can happen anywhere. Customers are raving about your business on Reddit, sharing unboxing videos on TikTok, or writing detailed reviews on their personal blogs."
"Even negative mentions present opportunities to strengthen your business: You can use them to gather honest feedback on how you can improve, or respond to them directly, preventing reputational damage."
"Brand mentions, whether positive, neutral, or negative, can offer valuable insights into your company's brand reputation, helping you understand how customers really feel about your business (called brand sentiment)."
"Brand mentions can appear anywhere your audience congregates online. Some are direct (when a user states your company name or tags your company) or indirect (when a user talks about your products or discusses your business without citing your company name)."
Collection
[
|
...
]