Modelo's 'Mark of a Fighter' campaign highlights how aggressive marketing can redefine a brand's image and establish it as a formidable competitor in a saturated market.
To dethrone long-standing leaders, brands like Modelo must execute bold strategies, including spending significantly more on marketing compared to competitors to gain visibility and market share.
Investing heavily in advertising, imagine $155 million on TV ads, is crucial for brands aiming to disrupt established players, as proven by Modelo's rise in popularity.
Brands should not shy away from aggressive marketing expenditures; instead, they should embrace it as a critical investment to boost visibility and ultimately sales.
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