'We're not afraid to do things that are left field': Loewe's CMO on its killer TikTok strategy
Briefly

Loewe is spearheading how to effectively communicate on the platform, transitioning from exclusivity to embracing memes and internet humor.
By leaning into trending sounds, using viral content creators, and embracing internet culture, brands like Loewe are changing traditional approaches to engaging with consumers.
Read at Vogue Business
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