"Many marketing leaders recognize the opportunity of using generative AI for marketing but struggle with a fundamental question: Where to begin? The challenge isn't whether to adopt generative AI but how to systematically identify which marketing tasks offer the highest opportunities with the most manageable risks. Join professor Oguz A. Acar from King's College London, a leading expert in AI and marketing innovation, as he provides a strategic road map for reimagining your marketing approach in the AI era."
"In this webinar, you will learn: How to identify and prioritize the most promising GenAI applications for your marketing organization. Strategies to build consumer trust when deploying AI-powered marketing initiatives. Key considerations in data privacy and ethics in AI marketing. How AI agents are reshaping brand-consumer relationships and what this means for your customer engagement strategy. Practical lessons from companies that have successfully implemented GenAI marketing programs - and those that haven't."
Generative AI can transform marketing by pinpointing high-impact tasks that balance opportunity and manageable risk. A strategic roadmap prioritizes applications using opportunity, risk, and ROI criteria. Consumer trust requires transparent communication, ethical data handling, and privacy safeguards. AI agents are reshaping brand-consumer relationships and demand new engagement strategies. Practical lessons from real implementations emphasize governance, iterative testing, and cross-functional alignment. Cost-benefit analysis, clear metrics, and ethical considerations enable scalable deployment while mitigating legal, reputational, and compliance risks for marketing organizations.
Read at MIT Sloan Management Review
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