The FTC's influencer rules are clear, straightforward and necessary to protect consumers from unfair ads that may appear to be unbiased advice when in fact they are paid endorsements.
Since Oz was named a 'global advisor and stakeholder' for the e-commerce supplement company last year, he has heavily promoted the company across his social media accounts.
If influencers are not disclosing that their endorsements are influenced by monetary interests, consumers are being deceived and unfairly marketed to.
It's going to be a tough case for the FTC to pursue given the nuances of influencer marketing and existing regulations.
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