At Warner Bros Discovery, we drive results for our brand partners to achieve measurable increases in consumer spending, brand awareness and positive brand perception, and today we're introducing new ad products to further enhance that offering... Through these innovations, we can align brand messages with relevant on-screen moments and increase the connection between brand awareness and consumer action, as well as create an enjoyable ad experience for our viewers.
New shoppable ads will enable viewers to explore and purchase featured products seamlessly during a show. The feature integrates shopping options directly into the viewing process - consumers will be able to buy products they see on screen while continuing to watch the program being streamed.
Additional interactive ad formats will also be rolled out. New trivia and poll ads aim to provide brands with additional ways to engage and entertain audiences. Further, a 'Click-to-Contact' option enables viewers to request more information or enter sweepstakes through a simple click.
Moreover, Max's new 'Viewer's Choice' offering allows viewers to select the ad that interests them the most, giving the consumer more control over the ad experience in a way that aims to improve engagement and viewer experience.
#warner-bros-discovery #max-streaming-platform #advertising-products #shoppable-ads #interactive-ad-formats
Collection
[
|
...
]