"National non-endemic brands are now recognizing the untapped potential of in-store platforms to increase brand exposure," a Walmart Connect spokesperson told ADWEEK.
Amazon made nearly $47 billion from advertising in 2023, while Walmart Connect made $3.4 billion. Walmart embraces in-store ads for non-endemic brands for the first time, following Amazon's lead.
Advertisements will be displayed on TV walls and self-checkout digital screens with varying frequencies. Walmart aims to enhance shopper engagement and offer exposure to a wide range of brands.
Walmart's move to sell in-store ads to non-endemic brands signifies a shift in the retail landscape towards more diversified advertising strategies and potential revenue streams.
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