Over time, however, the business models have merged. Non-members can order from Costco online (with a small extra fee). Amazon bought Whole Foods and has made one foray after another into brick-and-mortar.
Walmart -- specifically its recent announcement about in-store, in-app advertising at its membership-only subsidiary, Sam's Club, marks a 'peak model-merge point' in retail, emphasizing the evolution of business strategies.
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