Walmart is ramping up its efforts this holiday season to intertwine shopping with entertainment by launching its first shoppable feature film, 'Jingle Bell Love', aiming for increased viewer engagement.
'Jingle Bell Love' is a significant shift from last year's test of episodic shopping entertainment, focusing on a feature-length film to keep viewers engaged and shopping longer.
Through 'Jingle Bell Love', Walmart aims to enhance viewer experiences and shopping interactions by providing a narrative that encourages audience retention and shopping from start to finish.
While 'Add to Heart' included 330 shoppable products, 'Jingle Bell Love' takes a different approach featuring no direct product ties, aiming for a smoother viewing experience.
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