Walmart's acquisition of Vizio for $2.3 billion strategizes around enhancing its advertising capabilities, especially via the SmartCast OS to connect with customers more effectively.
Walmart's strategy highlights that Vizio's ad business is lucrative, providing all the company's gross profit, showcasing a significant shift towards advertising integration.
With Vizio's SmartCast OS growing to 19 million active accounts, Walmart aims to leverage this base for targeted advertising, enriching consumer shopping experiences.
Although the ad expansion may unsettle some customers, Vizio's CEO believes Walmart's resources will help continue providing value and innovation in technology.
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