Walmart's acquisition of Vizio for $2.3 billion is aimed at enhancing its advertising business, leveraging Vizio's data and ad division, Platform Plus.
Despite privacy concerns stemming from Vizio's past data tracking controversies, the acquisition could strengthen Vizio’s competitive position against budget-friendly TV brands.
Seth Dallaire emphasized that Vizio has effectively developed its advertising business, and its integration with Walmart Connect will significantly benefit their customer investment strategy.
Walmart and Vizio will maintain independent operations for now, with Vizio's CEO William Wang continuing to lead the company post-acquisition.
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