Eric Wittman, CEO of VSCO, highlighted that one major challenge for the creative community is gaining exposure amidst recent changes in social media algorithms, especially Instagram.
VSCO is leveraging its large user base, with 60 million unique monthly visitors, to attract advertisers by helping creatives showcase their work effectively.
The campaign for Liquid IV focused on enhancing brand awareness among VSCO's user base, particularly aimed at photographers and designers, through targeted advertising strategies.
Liquid IV's campaign on VSCO generated 40 million impressions with a click-through rate of 1.42%, illustrating the platform's potential in traditional ad-selling ventures.
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