The rise of VTO technology in e-commerce didn't happen by chance. It emerged in response to the surge in online shopping during the COVID-19 pandemic and the growing need to address high return rates.
E-commerce sales are projected to reach $1.9 trillion by 2029. Despite the promising positive outlook, business owners continue to face a significant number of returns, especially in fashion retail.
Many are turning to free, AI-powered tools like TikTok filters and apps to figure out their seasonal color palette, making color analysis more accessible.
VTO technology allows shoppers to try on accessories, makeup, and clothing virtually without visiting the physical store, enhancing the online shopping experience.
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