The partnership with Cedara aims to empower Virtual Minds to deliver environmentally friendly programmatic advertising by measuring and managing the entire carbon footprint of its media activities, ensuring compliance with Ad Net Zero's Global Media Sustainability Framework.
By leveraging Cedara's Carbon Intelligence Platform, Virtual Minds will gain access to vital KPIs and benchmarks, enabling continuous assessment of its decarbonisation strategy, thus optimizing advertising technologies for lower greenhouse gas emissions.
#programmatic-advertising #sustainability #carbon-footprint #virtual-minds #environmental-partnership
Collection
[
|
...
]