NARS is celebrating its 30th anniversary with the launch of its new Explicit Lipstick line through Maison Explicit, an immersive virtual commerce experience.
The experience blends storytelling, gamification, and augmented reality, enabling users to collect lipsticks in a virtual environment while learning about product application.
Maison Explicit features two custom avatars and a virtual boutique where users can try, snap, and buy lipstick without leaving the immersive experience.
This new virtual destination aims to honor NARS' history, particularly its New York City roots, while also engaging customers with a fun, interactive journey.
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