Virgin Media Partners with PubMatic to Scale FAST Advertising in the UK
Briefly

from Exchangewire11 months ago
One of only a few sell-side technology providers selected by Virgin Media to help the company navigate the evolving FAST landscape and scale their advertising offering, PubMatic brings a wealth of experience in supply path optimisation (SPO) and private marketplace deals (PMPs).
Exchangewirehttps://www.exchangewire.com/blog/2024/04/18/virgin-media-partners-with-pubmatic-to-scale-fast-advertising-in-the-uk/
David Bouchier, chief TV & entertainment officer at Virgin Media O2 said, 'Employing PubMatic's advertising solutions, we're now able to deliver enhanced advertising experiences for our customers, while maximising engagement and value for advertisers.'
Exchangewirehttps://www.exchangewire.com/blog/2024/04/18/virgin-media-partners-with-pubmatic-to-scale-fast-advertising-in-the-uk/
Read at Exchangewire
#pubmatic #virgin-media #advertising #ad-funded-tv-content #fast-channels
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