Video Content Marketing Strategy: Balancing Quality and Quantity : Social Media Examiner
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from Social Media Examiner4 months ago
A. Lee Judge provides a four-stage approach to align video marketing content with the sales funnel, creating impactful videos that drive business growth.
Social Media Examinerhttps://www.socialmediaexaminer.com/video-content-marketing-strategy-balancing-quality-and-quantity/
Companies often make mistakes by considering video production as too expensive or investing in the wrong types of videos that don't align with their business goals or customer journey.
Social Media Examinerhttps://www.socialmediaexaminer.com/video-content-marketing-strategy-balancing-quality-and-quantity/
A well-thought-out video marketing strategy helps in avoiding wasting resources on videos that do not serve business objectives, focusing on lead generation and sales.
Social Media Examinerhttps://www.socialmediaexaminer.com/video-content-marketing-strategy-balancing-quality-and-quantity/
Key to Lee's approach is the 'QvQ Balance' - Quality vs Quantity, emphasizing the importance of finding the right balance in content creation for successful video marketing.
Social Media Examinerhttps://www.socialmediaexaminer.com/video-content-marketing-strategy-balancing-quality-and-quantity/
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#video-content-strategy #sales-funnel-alignment #business-growth #qvq-balance #content-marketing
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