Very demure, very mindful': why everyone's jumping on the modesty bandwagon
Briefly

In a recent TikTok trend, content creator Jools Lebron champions a new ethos of being 'demure,' contrasting with the party-girl lifestyle of Charli XCX. This trend emphasizes mindfulness and modest appearance in various situations.
Lebron humorously shares strategies for staying demure in situations like traveling with family or handling mislaid items, highlighting behaviors such as timely arrivals and respectful appearances—essentially urging women to maintain a thoughtful demeanor.
She satirically suggests that one can remain understated at events like a drag show by not overshadowing performers, promoting a mindset of being considerate and subtly present while also poking fun at the expectations surrounding femininity.
Lebron’s portrayal of 'demure' includes humorous, everyday scenarios, urging women to be mindful even during mundane tasks, advertised as not needing extravagant outfits or efforts, but just a modest presentation.
Read at www.theguardian.com
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