VERIFY Losing Social Media Presence and Content After Being Eliminated by Tegna
Briefly

Tegna's VERIFY initiative, aimed at combating misinformation in the media, is losing its social media presence as it shifts its focus to local journalism. Once boasting 600,000 followers across platforms, VERIFY's TikTok and YouTube accounts have been eliminated, while its presence on Facebook has also been removed. Despite these losses, some content remains on the VERIFY website, highlighting Tegna's commitment to delivering accurate information at local stations. VP Anne Bentley emphasized that impactful work primarily occurs at local news outlets, stating their top priority is trustworthy reporting.
VERIFY reportedly had 600,000 followers across its platforms, but many have been eliminated as Tegna shifts focus to local stations.
Tegna's VP Anne Bentley stated, "Over the last several years, we've learned that the most impactful VERIFY work we're doing is at our local stations."
Content from VERIFY remains on its website, emphasizing their commitment to trustworthy information through local stations and journalists.
The VERIFY platform has lost most of its social media following, with TikTok and YouTube being taken down, while some presences remain on Snapchat and Instagram.
Read at Adweek
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