Valve has updated its Steamworks documentation, prohibiting any games on its store from using in-game advertising as a business model. This means players will no longer be forced to watch ads, engage with them for rewards, or unlock content through advertisements. Developers are advised to explore alternative monetization strategies like upfront payment or paid downloadable content. The move aims to address the intrusive nature of ads commonly found in mobile gaming, positioning Steam as a platform prioritizing uninterrupted gameplay experiences.
Valve's new rules prohibit any games on its PC store that rely on in-game ads for gameplay, marking a significant change in how developers monetize their titles.
Developers are barred from using advertising as a primary business model, which includes not gating gameplay behind ads or offering in-game bonuses for watching them.
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