It's becoming impossible for game publishers to avoid the question of advertising inside premium titlesMajor game publishers are exploring in-game ads for revenue growth, but Electronic Arts' approach is cautious.
How Google's entry into in-game advertising puts a spotlight on an industry in fluxGoogle AdMob enters in-game ads market with immersive offeringsIn-game ads provide additional revenue stream for game developers
US game ad revenues growth slowsUS game ad revenues projected to reach $8.59 billion in 2024 with a growth rate of 6.7% from 2023.