Valve Bans Forced In-Game Ads From All Steam TitlesValve bans in-game ads for PC games, promoting fairer gameplay without ad interruptions.
It's becoming impossible for game publishers to avoid the question of advertising inside premium titlesMajor game publishers are exploring in-game ads for revenue growth, but Electronic Arts' approach is cautious.
US game ad revenues growth slowsUS game ad revenues projected to reach $8.59 billion in 2024 with a growth rate of 6.7% from 2023.