UTA buys Gen Z-focused consultancy amid marketing services expansion
Briefly

from Marketing Dive11 months ago
UTA has acquired Gen Z-focused consultancy JUV Consulting to form Next Gen, a practice under its UTA Entertainment Marketing division.
Marketing Divehttps://www.marketingdive.com/news/uta-talent-agency-acquires-gen-z-marketing-consultancy-JUV/709173/
Gen Z remains a tough nut for marketers to crack, which poses a problem as the demographic matures into greater financial independence.
Marketing Divehttps://www.marketingdive.com/news/uta-talent-agency-acquires-gen-z-marketing-consultancy-JUV/709173/
Read at Marketing Dive
#uta #juv-consulting #gen-z-marketing #medialink #consumer-behavior
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