Chloe Popescu has been appointed as the chief marketing officer at Oscar de la Renta, a newly created role where she will divide her time between New York and Los Angeles. Her responsibilities will include brand management, content strategy, partnerships, and new category development. Previously at UTA, Popescu led brand consulting, collaborating with various luxury brands. CEO Alex Bolen praised her creativity and strategic thinking, as Oscar de la Renta aims to deepen its narrative and connection to culture, positioning itself for a more customer-centric approach in luxury goods.
Chloe Popescu's new role as CMO at Oscar de la Renta will focus on brand management, content strategy, and expanding the brand's cultural connections.
CEO Alex Bolen emphasized Popescu's creativity and clear-thinking, indicating excitement for her strategies to enhance Oscar de la Renta's brand narrative.
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