"Contrary to what you see in pop culture, sales is all about building lasting relationships that create customers for life. Whether you're just starting out or have been running your small business for years, the road to success can often feel like navigating an uncharted path. But here's the good news: With the right map, you can make the journey smooth, predictable, and, most importantly, sustainable."
"You might already be familiar with the idea of evaluating prospects based on their needs, but there's more to it. It's about assessing the fit between what you offer and what the prospect truly values. A good way to approach this is by regularly reassessing your opportunities, particularly as circumstances change. Sales cycles can evolve, and so can a prospect's priorities. By staying flexible and adapting to those changes, you can spot red flags early and recalibrate your approach."
Sales requires building lasting relationships that create customers for life. Entrepreneurs should prioritize winnable opportunities to avoid wasting time and prevent burnout. Evaluate prospects for fit by comparing what is offered with what prospects truly value, and reassess opportunities regularly as circumstances and priorities change. Stay flexible to spot red flags early, such as absent decision-makers or insufficient information to quantify impact, and recalibrate approaches accordingly. Optimize time and effort by focusing on leads that can be won and by turning qualified prospects into loyal, profitable customers through consistent, value-aligned engagement.
Read at Entrepreneur
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