The holiday shopping season revealed a consumer who is willing and able to spend but driven by a search for value as can be seen by concentrated e-commerce spending during the biggest promotional periods.
Online sales were up 6.7% year-over-year, significantly outpacing the 2.9% increase in in-store sales, indicating a clear shift towards digital shopping.
Certain cities, like Tampa and Phoenix, emerged as e-commerce leaders with double-digit growth, showcasing regional trends in consumer behavior.
Spending in dining out increased by 6.3%, revealing consumers' priorities on social activities during the holiday season.
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