Urban Outfitters' 'Shift Happens' campaign for back-to-school merges physical and digital experiences, leveraging influencers to connect with Gen Z authentically. The campaign aims to empower and inspire young people during the transition to adulthood.
The partnership with Pinterest includes influencers creating brand-forward boards, brought to life at the two-day Space Shift event. Consumers had the opportunity to win $5,000 in Urban Outfitters products to bring their own Pinterest boards to life.
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