We can still use the platform to tease new music because until the master hits TikTok, nothing will happen to it, says Tim Gerst, CEO of Nashville-based digital marketing agency Thinkswell. 'We're not really going to change our strategy much.'
Artists impacted by this are just being more creative on TikTok about how they're getting music out,' Shopkeeper Management digital marketing manager Laura Spinelli says.
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