While one-off projects have their place, a project-based approach can lead to crucial elements being overlooked, making a program-based method more effective, especially in areas like building a martech stack or developing content.
Programs in product management operate as a strategic framework coordinating related products to meet business objectives. Program managers optimize the product portfolio, drive innovation, and ensure each product contributes to the program's goals.
#program-based-approach #product-management #program-managers #strategic-objectives #marketing-operations
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