Uber Eats has increased its ad revenue significantly, creating a three-legged ad business model with separate GMs overseeing different advertising segments.
Danilo Tauro leads the newly consolidated Uber Eats Advertising unit, aiming to implement a retail media model that supports distinct yet interconnected advertising businesses within the platform.
Uber Eats offers a retail media network for restaurants and additional opportunities for ads related to meal attachments, creating synergies for SMBs and larger brands in the Uber Eats network.
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