"We created LIMELIGHT to address the evolving needs of businesses operating in highly regulated industries and a digital-first world," said Gary in a statement.
"Our extensive understanding of where law and business converge allows us to develop novel data-driven strategies that deliver tangible results for our clients," he added.
Kenneth Gary and Erin Harrison, both former legal journalists, leverage their expertise in media relations, crisis management, and marketing for their new venture.
The firm will provide a comprehensive suite of growth communications services, including strategic planning, media relations, and digital marketing, tailored to complex legal landscapes.
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