Gaming industry valued at $406 billion, with 3.38 billion global gamers, ad spend at $8.5 billion in 2022. Although sizable, it pales next to the $28 billion projected for CTV. IAB estimates $11.5 billion spend by 2027, slower growth than expected.
Gaming stereotypes persist but are inaccurate, with almost half of gamers being women. Mobile gaming, boasting 2.8 billion players, surpasses consoles in popularity and revenue. Candy Crush Saga, for instance, earns $20 billion and attracts 200 million monthly players.
Gaming's large and diverse audience offers opportunities for marketers, despite existing hurdles. Efforts are underway within the industry to address these challenges and capitalize on the immense potential in the gaming sector.
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