Brands' interest in "Grand Theft Auto" is mounting - but questions about brand safety remainAs 'Grand Theft Auto VI' approaches release, brand interest is increasing, despite unclear marketing opportunities.
Two Changes The Gaming Industry Must Make To Win Over MarketersGaming industry worth $406 billion, with 3.38 billion gamers globally, but ad spend comparatively low at $8.5 billion in 2022.Marketers should not overlook gaming due to stereotypes; it has a large and diverse audience that extends beyond traditional consoles to mobile platforms.Despite obstacles, there are clear opportunities for brands in the gaming industry, with efforts being made to overcome challenges.
Brands' interest in "Grand Theft Auto" is mounting - but questions about brand safety remainAs 'Grand Theft Auto VI' approaches release, brand interest is increasing, despite unclear marketing opportunities.
Two Changes The Gaming Industry Must Make To Win Over MarketersGaming industry worth $406 billion, with 3.38 billion gamers globally, but ad spend comparatively low at $8.5 billion in 2022.Marketers should not overlook gaming due to stereotypes; it has a large and diverse audience that extends beyond traditional consoles to mobile platforms.Despite obstacles, there are clear opportunities for brands in the gaming industry, with efforts being made to overcome challenges.
4 in-demand side hustles for 2025: One can pay $200 per hourMore than a third of Americans have side hustles, with Gen Z representing the highest percentage, indicating a cultural shift towards secondary income sources.
Special Deal! Get one month of ads FREE in 2025Local independent news outlet offers a special advertising package with a free month promotion for early orders.
Why Are The Dodgers Playing in Korea?The Dodgers have strong connections to South Korea through player Chan Ho Park. MLB seeks to capitalize on this popularity for marketing opportunities in Asian markets.