#athlete-sponsorship

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fromsportslens.com
2 months ago
Women in technology

NiJaree Canady Signs Seven-Figure NIL Deal For Texas Tech Softball

NiJaree Canady signs a landmark seven-figure NIL deal ensuring her final season at Texas Tech amidst critical championship games.
fromESPN.com
2 months ago

Canady signs new 7-figure deal with Texas Tech

"Nija Canady is the most electrifying player in softball. She's box office and she goes out every day and competes," said manager Derrick Shelby about Canady's impact.
LA Dodgers
Washington Wizards
fromMarketing Dive
3 months ago

How Unrivaled built brand partnerships that are more than logo slaps

Unrivaled league provides top-tier salaries for female athletes, attracting brands eager to invest in women's sports.
The league has successfully captured audience interest, averaging 221,000 viewers.
Securing a media rights partner opened new marketing opportunities.
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