Twitch streamers lament likely loss of TikTok as an audience referral engine
Briefly

from Digiday2 weeks ago
TikTok is pretty commonly used now for Twitch growth. When we think of the new age of Twitch streamers - Kai Cenat, CaseOh, Jynxzi - they all got their virality through TikTok.
Digidayhttps://digiday.com/marketing/twitch-streamers-lament-likely-loss-of-tiktok-as-an-audience-referral-engine/
It makes me wonder, now that TikTok is leaving - a lot of people might get hit on streaming, or feel a decline in new followers. If it's gone, I think people will at least feel new growth slow down for a bit.
Digidayhttps://digiday.com/marketing/twitch-streamers-lament-likely-loss-of-tiktok-as-an-audience-referral-engine/
Read at Digiday
#tiktok #us-ban #content-creators #livestreaming #audience-growth
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