Most gamers typically play video games for about 7 hours a week, yet they watch over 8 hours of video game-related content, highlighting an emerging trend.
Midia's report indicates that 24% of console/PC gamers and 48% of those who regularly make in-game purchases watch related content monthly.
As profits decline, game publishers should leverage video content to engage the gaming audience and unlock new revenue streams through in-game advertising.
Rhys Elliott emphasizes that game publishers should view in-game video not just as marketing but as a means to drive growth and reclaim engagement.
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