"Buffer's copy draws me in most. It shies away from features and functions and focuses on what I want - growth. It also tugs at a need within me that says, 'Yes, I want to consider myself an ambitious person' or 'Yes, I am ambitious.'"
"Aspirational content: Differentiating your brand in a sea of sameness Much content marketing, especially in B2B, emphasizes problem-solving and pain points. This approach leans on the logic that businesses want solutions to specific problems."
[
add
]
[
|
|
...
]