The 'Mom Knows Best' campaign celebrates real stories of mothers who used Mother's Milk Tea, highlighting their experiences authentically, without actors or scripts.
Traditional Medicinals shifts its marketing strategy to narrative-driven storytelling, resonating with prenatal and postnatal mothers seeking support and understanding.
Mother's Milk Tea, formulated in 1978, contains anise and fennel, traditional herbs aiding breastfeeding, and is the leading lactation tea in the U.S.
The 'Mom Knows Best' campaign emphasizes the authenticity and communal wisdom of motherhood, celebrating mothers' resilience in various roles and experiences.
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