Trump's heavy use of X (formerly Twitter) allowed him to bypass traditional media and communicate directly with his supporters, energizing his base while polarizing society.
Leveraging Twitch enabled Trump to reach younger audiences through direct streaming of rallies, showcasing his campaign's adaptability and willingness to engage in emerging digital spaces.
Podcasting became a significant tool for candidates to connect with audiences more informally, as exemplified by Trump and Kamala Harris's appearances on popular shows.
The unfiltered nature of Trump's posts on X raised concerns about societal polarization yet provided a sense of authenticity that resonated deeply with his core audience.
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