Trump's engagement with popular influencers in the manosphere, such as Joe Rogan and Adin Ross, helped him reshape his image and reach younger voters.
Influencers have moved political conversations to digital platforms, creating both opportunities and risks for brands in an era of heightened scrutiny and rapid changes.
As influencer marketing evolves, measuring its true impact on political engagement remains complex, yet the influence of figures in the manosphere is unmistakable.
Ellen Flowers highlights a significant transition from traditional media to digital influencers, implying their growing dominance in shaping voter opinions and political shifts.
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