Trump's campaign has fully embraced the bravado-filled, macho, often contrarian online spaces popular with a subset of younger men on livestreaming platforms like Twitch and Kick.
Trump admitted in a recent appearance on Adin Ross' show that he only 'more or less' understood livestreaming, but appreciated it as part of 'the new wave' of information.
Both Trump and Vice President Kamala Harris are competing for voters who increasingly get most of their news from non-traditional sources, signaling a shift in election strategies.
This election is where influencers as news sources have really matured into a place where campaigns have real outreach programs and treat them almost like segments of the media.
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