As shoppers take a strategic approach, waiting for deep discounts and major sales events, e-commerce brands must adapt by effectively timing their promotions.
While discounts were deep during this year's Prime Day, fewer consumers opted for big-ticket items, indicating a more reluctant approach to spending.
E-commerce businesses are leveraging AI to drive sales and engagement, adapting to heightened price sensitivity and evolving consumer preferences.
Despite strong post-pandemic spending, there's evidence consumers are more cautious, curbing discretionary spending amid steeper prices and economic uncertainty.
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