Toys R Us creates first brand film to use OpenAI's text-to-video tool
Briefly

from Marketing Dive7 months ago
Toys R Us produces a brand film using Sora, an AI tool creating one-minute videos from text prompts, contributing to efficiency and cost-effectiveness in marketing efforts.
Marketing Divehttps://www.marketingdive.com/news/toys-r-us-openai-sora-gen-ai-first-text-video/719797/
Sora enabled quick development, allowing Toys R Us Studios to present their film at Cannes Lions and highlighting the capabilities of generative AI tools for marketers.
Marketing Divehttps://www.marketingdive.com/news/toys-r-us-openai-sora-gen-ai-first-text-video/719797/
Read at Marketing Dive
#toys-r-us #ai-tools #content-creation #efficiency
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