In a move merging marketing and tech realms, Toys 'R' Us partners with Native Foreign to craft a brand film using OpenAI's Sora text-to-video AI, reimagining the origin of the iconic toy retailer.
The AI-generated video delves into Toys 'R' Us founder Charles Lazarus' journey, seamlessly blending reality and fantasy to evoke nostalgia and captivate audiences of all ages.
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