The "1984" ad's earliest showing was at 1 a.m. in Twin Falls, Idaho, on the last day of 1983, making it eligible for advertising awards.
Even after its contract ended, some theater owners continued to roll the ad due to the overwhelmingly favorable audience reaction it garnered.
Ridley Scott's "1984" ad aligned Apple with the rebels against oppressive technology, portraying the company as the underdog in a battle against IBM.
The spot worried Apple's board due to its dark tone, a stark departure from their previous comedic commercials, shifting towards a dystopian cyberpunk aesthetic.
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