According to Ofcom, adults in the U.K. now average 4 hours and 20 minutes online daily, significantly increasing from 3 hours and 41 minutes in 2023, driven mainly by younger users.
A striking increase in digital engagement among 18-24 year-olds, where time spent online surged to 6 hours and 1 minute, denotes a shift towards a potential all-digital future.
The dominance of Alphabet and Meta in the digital space is clear, with these two accounting for nearly half of total online time, underscoring their grip on users.
Facebook remains the most penetrative platform among adults, with 91% visiting it, despite its declining usage among younger demographics, who are turning to alternatives like TikTok.
Collection
[
|
...
]