TikTok's president informed advertisers that despite the platform becoming available to the majority of U.S. users, they should expect temporary service instability affecting their ad campaigns. Although many campaigns will resume, certain limitations will be in place as the app's infrastructure is reinforced to manage disruptions. TikTok is aware of the significance of their service to brands and audiences alike and is focused on returning to normal operations swiftly.
In a recent communication, TikTok reassured advertisers about the return of U.S. users, particularly acknowledging the challenges faced due to service instability. The ad campaigns had been paused earlier, but steps have been taken to allow most U.S. audiences to access the platform again. However, ongoing restrictions and potential instability were flagged, indicating that problems could arise even as services begin to normalize.
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