The trademark filings reveal TikTok's ambitious plans to enhance its advertising and payment services in the US market, reflecting the company's strong confidence despite regulatory challenges.
TikTok Go aims to assist various businesses in creating marketing materials, financial evaluations, and providing technical consulting, thus expanding TikTok's role beyond social media.
The TikTok PayLater service suggests a substantial focus on e-commerce in the US, potentially enabling users to split payments for purchases made directly through the platform.
As evidenced by a survey where 71% of brands identified TikTok as their go-to platform for influencer marketing, the brand's staying power is increasingly recognized in the market.
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