The new AI-powered ad suite, TikTok Symphony, offers up all the usual benefits of generative AI, including tools for script writing and video production.
TikTok is using machine learning to automate the pairing of brands with the right creative assets and audiences based on things like budgets and desired outcomes.
Three in five (61%) users have made an online purchase through the app, while around half (52%) have researched car features, highlighting TikTok's influential position in making large purchase decisions.
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