TikTok introduces AI-generated avatars in ads, featuring stock actors or customizable avatars resembling real creators, capable of conversing in multiple languages for authentic messaging.
The tool can dub content into over 10 languages, automatically transcribing, translating, and producing dubbed videos depending on the spoken language, enabling brands to modify avatars' settings.
TikTok aims to break language barriers, enhance global marketing, and maintain authenticity by adding a human touch to content through AI-generated avatars, while labeling such ads as AI-created.
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