Erstwhile TikTok users are flocking en masse to a Chinese social media app called RedNote ahead of a Supreme Court ruling which could force a sale or total ban of the beloved short-form video app. And it's not a fringe thing; RedNote has quickly hit #1 on Apple and Android app stores, with the influx of users showing no signs of slowing.
On a certain level, the exodus is arguably a mass denunciation of the busted American social media industry. On another, though, it might just be that RedNote has a compelling product: as one Chinese-English user summed it up on X-formerly-Twitter: "it's pretty much a replacement for search engine and insanely useful for everything".
Many of the 170 million American TikTok users flocking to the Chinese app will quickly notice the dominance of mandarin text, or hànzì. That hasn't stopped tens of thousands of xhs'ers from rallying around the tag "TikTok Refugee," which is quickly becoming a first-stop for users to reconnect with American content creators rebuilding their empires beyond the confines of Silicon Valley.
Nor has the app's translated name - "little red book" - dissuaded Americans from signing on with fervor, as the app's founder claims to have named xhs after the color palette of Stanford, where he received his MBA, as opposed to the book of quotations by People's Republic of China founder Mao Zedong.
Collection
[
|
...
]